Wolsey Academy operates as a non-profit, with every penny we make going to one of our charity partners or into the Ipswich Initiative, funding good works across the town and county. Search for Wolsey Academy to see our website for more details and to purchase resources at a discount.
Wolsey Academy operates as a non-profit, with every penny we make going to one of our charity partners or into the Ipswich Initiative, funding good works across the town and county. Search for Wolsey Academy to see our website for more details and to purchase resources at a discount.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
The first half of a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in Part A are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
Business Studies Case Study using an article on a contemporary business issue, the lesson includes:
Comprehension questions on the business and the article.
Multiple slides of activities on the business skills and theory this case study highlights.
Focused case study questions on the business, applying the knowledge to the case.
Keyword revision flash cards with built in activities.
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.